Bridging instore interactions & online campaigns

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Extend the customer conversation beyond the store using our ‘offline remarketing’ technology

Simple effective measurement of online campaigns for ‘bricks & mortor’ retailers using our attribution tool.

Attribution

Attribute online ads to in-store activity

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Proxad Platform
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Offline remarketing

Online dynamic ads based on customer in-store behaviour

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Proxad Platform
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Step 1

Emma receives an ad. for the ‘Summer Collection’ at XYZ retail whilst browsing a fashion blog online. Information related to each ad. view is uploaded to the Proxad platform.

Step 2

Emma is intrigued by the ad. and decides to take a look for herself by visiting the nearby store. Emma’s mobile detects a beacon at the store entrance & information related to her arrival is sent to the platform.

Step 3

The platform attributes Emma’s visit to the online Ad she recently viewed. Our dashboard displays data related to campaign performance on detailed analytics pages.

Step 1

Emma’s instore interactions are logged on our platform as she browses the aisles. Emma finds a dress she likes but unfortunately her size is sold out.

Step 2

Emma leaves the store without purchasing but her interactions instore trigger a campaign which result in an ad. for the dress or related products being served when she next updates facebook or browses a publisher site.

Step 3

Emma clicks on the ad. and decides to purchase the dress which is now in stock online.

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